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"add your name here" ---------------------------------------------------------------- 1 Subject line: First Lesson - Copywriting Business Crash Course Hello "autoresponder code here", Welcome to the first lesson in Copywriting Business Crash Course. Each day for the next few days you will receive a lesson that will help you learn the ins and outs of starting your own copywriting business from home. In this first lesson we are going to go over some of the basic aspects involved in starting your own copywriting business. Copywriting services are in big demand especially with the continuous growth in the information and technology industry. If you have good writing skills that can meet the needs of the market you can make a very nice living with your own copywriting business. One of the better benefits of starting a copywriting business is that you can often work on your own schedule. If you’re interested in starting your own copywriting services, either as a professional copywriter or freelance, you need to set- up your home and prepare yourself by learning everything you can. If you don't have a lot of information and enough background as a copywriter, then learn it is vital to your success that you take the time to learn the trade. You can get training (online or off) you can even become certified by agencies as a good copywriter once you have had the proper training and have some experience under your belt. Keep in mind that the quality of your writing will reflect on your completed projects, so you may not need to worry as much about a long education especially if you have sense and style in your writing. However, if you would like to be an expert copywriter in a specific field, you should definitely get the proper training. For instance if you like to write about legal studies or medical transcription, training will greatly help especially if the topic you would like to write about is sensitive or needs a touch of ethics and professionalism. When you are ready you will want to write a resume detailing your copywriting skills. Emphasize any knowledge, background, credentials you have. Since copywriting is all about marketing various services and products, you should include the outcome of your education or training. To set up your copywriting service business, you only need a small investment to begin with. You should have a quality computer, a speedy internet connection, a good printer and necessary computer peripherals that will help you get your work done efficiently. You also need to have a dedicated email address for your business along with a mailing address and perhaps a dedicated phone number, so that your clients can contact you easily. This will help you to keep your business and private communications separate and it will also add a professional feel to your business from the start. Next it is time to start looking for new clients. In the beginning most of the copywriting projects you will work on will be part-time and can be worked on from home. One place to start is online on sites like Craigslist, Elance and Guru.com. You can search through posts on these sites for freelance copywriting jobs, you can also post your offer of services as well. If you have the enough resources, you should develop a professional website. Today, copywriters need to be in the electronic world for faster communication and business transactions. Have it designed specifically to attract people looking for copywriting services. Be sure to include as much background information about your copywriting services as possible. Don't be shy and be sure to include samples of your work. After you have successfully completed a project for your first clients, be sure to ask them if they know any other possible clients that they can refer to you. You can even devise a referral system as a bonus to your clients who can refer new clients to you. Lastly, you should not spend too much effort and money in making your websites, purchasing equipment at the cost of looking for referrals. It’s very essential to be ready, but you want to devote most of your time on business transactions such as writing your first copywriting project. We have a lot to go over in the next few days if you want to learn how to start your own successful copywriting business, so make sure you look for your next lesson soon. We will be talking about how you can improve your copywriting skills. Thank you again for joining, "your first name here" "your email address" "your URL here" ---------------------------------------------------------------- 2 subject line: Second Lesson - Copywriting Business Crash Course Hello "autoresponder code here", It’s time for your second lesson in the Copywriting Business Crash Course. I hope you found lesson one informative and that you are ready to learn a few things on how to improve your copywriting skills. Since you are embarking in a business that consists of copywriting services, good copywriting skills are essential especially if you want your business to be lucrative. It is also a vital part of attracting new and repeat clients. With the appropriate preparation and determination, you can easily enhance your copywriting skills. Feedback is one very good way to improve your skills especially when you want to stay in the business. You can follow these following tips to improve your copywriting and its results. Groundwork is the key to persuasive copywriting. When you begin a new project do thorough research on the topic and get as much information you possibly can. Keep an open line of communication with your clients for the additional data you may need. When speaking with clients ask questions that are relevant to the project. It is important that you understand the product entirely, its benefits, nature, advantages, disadvantages, major features and marketability. You should also collect testimonials from their satisfied customers to add credibility to your content. After collecting data on the product, you can think of relevant ideas about the target consumers. Think of the primary audience and the consequent clients that you need to convince that the product is great. You should examine the different motivating factors of the consumers including culture, character and economic factors. You can use emotional appeals such as fear of loss or bandwagon to drive motivation whenever applicable. Learn about the marketing and advertising channels related to the product. Read many magazines or newspapers that you are planning to build advertisement for to have a better look on the tone of the general audience. If you are copywriting a classified ad, try to look on the published ads, then try to follow the essential rules, and then try to work on the factors that will make your ads stand out from the rest when it will be etched with numerous ads of the same type. Figure out the main purpose of your copy. It’s very important that you write with your preferred ideas in your mind, but it should also be approved by your client. Your copy’s main goal might be to get many phone inquiries to your clients or sell a product. You can include some calls to action all over your copy so that the audience can have several chances to take action while reading your copy. You can also sum up the main advantages or benefits of the copy. Emphasize the greatest advantage in alluring headlines and use details to keep up your assertions such as testimonials, verified laboratory results and product testing. You should write your copy in the proper style relevant to the market needs. Chatty or informal copywriting with a whisk of professionalism can do the job in accordance with the industry you are doing business with. Write as if you are face to face with the consumer. When you are finished with the first draft walk away from the copy for a while then return to it with fresh eyes and edit it if necessary. You should send the copy and ask for feedback. By a feedback mechanism, you can figure out the effectiveness of the copy. As well, you can plan to enhance the results by testing one sense or style on another project. For instance, you can try changing the title. Take the title that gives best results and use it as the new control to test the future titles of your projects. Look for your next lesson soon! We will be talking about developing a portfolio for your copywriting services. Again, I appreciate your joining me for this short ecourse. "add your name here" "your email address" "your URL here" ---------------------------------------------------------------- 3 subject line: Third Lesson Copywriting Business Crash Course. Hi "autoresponder code here", It’s "your first name here", with your third lesson in the Copywriting Business Crash Course Today let's talk about developing a portfolio for your copywriting services. Freelance copywriters can write technically and creatively, but they should work with their clients to combine their ideas into the realization of projects that suits the client’s needs. It is important as a copywriter build your own portfolio. This is simply a collection of your projects in the form of brochures or web content or other methods of conveying your copywriting skills. Even though you are just beginning in the copywriting industry, you can still build your own portfolio to help you get your first project. You can include any training that you have received. If you have taken a copywriting course some of the homework that you completed can be used for portfolio content. Although they are not for advertising, they will give your prospective clients a chance to examine how you develop ideas through writing. Make your own portfolio pieces. Imagine of a fictitious product or service to begin with. You can talk to an art director or graphic artist to transform your words into advertising. You may have to spend some money for the art service, but it’s an investment. Look for a freelance job. You can find this in classified sections or agencies, particularly smaller projects. Since the budget for these projects are not as big as a permanent writer, they are sometime eager to accept freelance jobs who has minimal background but can do the job. When the project contents are printed, you should keep copies and include them in your portfolio. Purchase a professional-looking portfolio case. You can find one in a supply store or an art store. This will allow your portfolio to have an air of professionalism and elegance. Keep accepting smaller projects and update your portfolio. It should include only your successful projects, not everything you have worked on. You should remember to update it as you write new successful contents. As we discussed in lesson one, you can also begin your personal website where you can post your portfolio. With a personal website that has an updated portfolio, your clients can examine your previous projects anytime, anywhere. You can also use your personal website to further your career and give background information on how the client can hire you for your services. If you really want to make a career in the freelance industry, then you should invest in a professional looking website. Categorize your website so it is very easy to browse and be helpful to your clients. Clients don't want to waste a lot of time to find what they are looking for. If you don’t have the skills in building an attractive website, you can hire the services of a graphic artist and a website developer to make your website professional as possible. As a writer, you need to check your grammar and punctuation. A portfolio with many grammatical errors is a turn off. Check and re- check everything you write before you add it to your portfolio. Your portfolio is the door to your success so make sure you make it great! Look for your next lesson soon! We will be talking about a bit more in depth about creating a professional looking copywriting website that will help you pull in clients. Please feel free to contact me with any questions you may have. I am here to help, "add your name here" "your email address" "your URL here" ---------------------------------------------------------------- 4 Hello "autoresponder code here", How are you? We're winding down to the end of this short course. But we still need to go over a few things. Today we are going to go a bit more in depth about creating a professional looking copywriting website that will help you pull in clients As I have mentioned a copywriting website is very important to your success. You can use it to market yourself and your copywriting services. it is also a key component when it comes to drawing in prospective clients. It can also be one of the most demanding copywriting preparations you'll ever deal with. Now let's go over the some of the things that you should include so that you can build a website that will help you to attract possible clients and let them know you’re the copywriter they’re looking for. First, your index page which is often called the home page. This is your introductory page to possible clients. It is also the first chance you have of persuading new clients to hire you. If your writing on the home page is terrible, there is little chance that you can sell yourself. If you cannot even sell your services, your clients will never entrust projects to you. While, pictures with your family are great, for family albums it’s important to keep your copywriting website professional. You can include photos, but they should be elegant, or at least suggest professionalism. It could be your picture with your computer, but be sure to make it professional looking. You can also write a short introduction that can persuade your clients that they have indeed visited the best freelance website for them. Keep in mind that your website is your best advertising campaign and you must make this site marketable with a strong style that makes prospects want to browse further and ultimately contact and hire you. As we talked about in the last lesson you should have a portfolio to properly display what kind of services you offer. You can make it from previous projects or if you are just starting, create some effective samples. You will also want to include some basic pricing guidelines. Do your best to reveal a wide range that can aid your potential clients in their decision. You can also add some text that will let them know that your rates are flexible, because not all projects are alike. Only after you have made contact with the clients can you give them the rates that you think are reasonable. You may want to consider including a bonus. This can be in the form of a free quote, consultation, sample etc. Any bonus that you are willing to give can be integrated on to a special bonus page. You will also want to do your best to get your visitors to leave you their contact information. A bonus report that will help them pick a good copywriter (you) is a good idea for this. Make sure to include a link to sign-up for free information page on every page of your website so that you can collect a database of potential clients. And don't forget to include as much background about your credentials and experiences, or any relevant information on your copywriting services. You want your website to leave no question in your prospects mind that you are the copywriter they want on their project. I hope today's lesson was helpful to you. Don't forget to check your mail for your next and final lesson soon. We will be discussing how to set the price points for your copywriting services. "add your name here" "your email address" "your URL here" ---------------------------------------------------------------- 5 subject line: Fifth Lesson Copywriting Business Crash Course Hello "autoresponder code here", Well we have come to the final lesson in the Copywriting Business Crash Course. I truly hope that you have learned a lot from your lessons. In this last lesson we are going to talk about how to set the price points for your copywriting services. In the freelance world, it is very hard to evaluate the price for copywriting services since each project is custom-made. However, if you consider some factors to determine how you will charge a client, so you can have very a lucrative business. When you are first beginning it is important to determine if you would like to become a professional on a specific subject or field. If you become popular for a literary genre or a field of interest, you can practically plan ahead to charge higher fees, more than the average writer who writes about topic on general interest. The first thing you need to do is some research on the latest copywriting rates from different online sites. Compare the prices. Most online sites for freelance copywriters have a list of prices according to the nature of the project. Commonly the rate is set per page or per word. There are also projects which have a bulk rate or ongoing fee. Some clients need a continuous supply of content to update their websites, and they will pay the copywriter either weekly or monthly based on the agreement or the copywriting contract. Now it is time to figure out what your time and effort will be worth and break it down into a list of fees. Once you have collected enough information to get a gross yearly average and divide that rate by 52 (weeks every year) and then by 40 (hours a week). This is the estimated rate you can use to compose your own rates. Keep in mind that higher rates mean less working hours but higher client expectations. Also keep in mind that in the beginning you will most likely have to charge less at least until you get some clients under your belt. You should also consider your expenditures. If you need to travel to do research, purchase a special software, or a specialized equipment, then let the client know so that you can stretch out your rates. A good investment on your resources such as a good laptop with a quality processor is great since you will do most of the writing with your computer. Appraise the difficulty of your projects. For instance, if you are required to develop a legal study and they provide you the recorded court proceedings and different legal papers and manuals to begin with, you can ask less than a legal study wherein you need to do most of the research. If you need to conduct a survey or research, then you should charge for higher rates for your expenses and time. Keep an open mind when it comes to pricing your services. The copywriting business often has negotiable rates based on the estimated prices that you set. Some clients may ask for a special pricing structure with certain agreements, so you need to develop your sense of what you are willing to agree to if you want to earn their business. As I mentioned earlier, if you are a beginner, start with affordable rates to get your business going. As your list of clients increases raise your rates accordingly. Offer a referral bonus to current customers, keep your portfolio and website up to date with your current projects and it won't be long before you are running a very successful copywriting business! I sure hope that you have learned a lot from this short course and that you enjoy unlimited success in the field of copywriting. Best of luck to you, "add your name here" "your email address" "your URL here" ========================================== Legal Notice The Publisher has strived to be as accurate and complete as possible in the creation of this course, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. The Publisher will not be responsible for any losses or damages of any kind incurred by the reader whether directly or indirectly arising from the use of the information found in this course. This course is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. No guarantees of income are made. Reader assumes responsibility for use of information contained herein. The author reserves the right to make changes without notice. 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